Conspiracy theories, according to research, are believed by about 80 percent of people. Not the fringe. Not the outliers. Most people. The interesting part is what looking at the actual list does to the word conspiracy. Planned obsolescence showed up…
Fake online reviews tell you less than you’d think, and the surveys that were supposed to fix the problem are built the same way. Before a one-star answer makes it anywhere public, a business can subscribe to a system that…
Online reviews have a tell. When a TikTok video uses the word “obsessed,” that is the giveaway. Add “epic.” Add the California Valley accent delivered like you are already close friends. The sponsored label sits in the corner of the…
Conspiracy thinking finds you when you feel most alone. You are more connected than any human in history right now, and somehow more isolated at the same time. You have a screen full of faces and voices and not enough…
Confirmation bias shapes pain. In a controlled study, people physically rated discomfort differently based on fictional peer ratings they saw beforehand. The actual stimulus was identical. The reported experience was not. The brain adjusted the sensation to match the expectation.…
Used car scams don’t always start online. Two strangers showed up at a man’s driveway, sprayed oil on his engine while he wasn’t watching, and walked away with the vehicle for $800. He thought his engine had blown. It hadn’t.…
International Women’s Day marketing usually announces itself. The Mercedes “Be One of Many” campaign did not. No product, no pitch, no car. Just the uncomfortable question of why celebrating progress in this direction still needs a special occasion. Tony Chapman…
AI job apocalypse reports land differently when the company publishing them sells the AI doing the replacing. Anthropic released a report on which jobs their models will take over. The sourcing is a three-year-old estimate from OpenAI researchers, some of…
Housing prices in a fifteen-year-old newspaper will do something to your stomach that no current data report can. $399,000, brand new, in a neighbourhood now selling near a million. Someone bought a house for $153,000 that same year, standing at…
Irish history left its mark on places that never knew it was coming. Eighty thousand Irish indentured servants shaped the accents and surnames of the Caribbean. The colonial system tested on an island in the north Atlantic became the model…
AI Irish songs have a strange way of sounding like they always existed. This St. Patrick’s Day, an AI account started taking classic songs and running them through Celtic folk, and the results landed somewhere between ridiculous and genuinely perfect.…
First cousin marriage is legal in Canada. That is the thing nobody looks up because they assume the answer. Florida just tried to make it illegal and failed. Which puts the Sunshine State and this country in more or less…
Multiple myeloma has one ask this March: know the name. Ted Nolan didn’t know it until his blood work came back and a doctor told him he needed a stem cell transplant within weeks. He was 67. He was 95…
Super taster sounds like a compliment. It isn’t. It’s a genetic condition where bitter tastes register so intensely that coffee arrives as liquid body odor and alcohol lands like Windex. Nearly a quarter of the population has it. Most of…
Canada’s World Cup kit 2026 is here, and Bob Addison already has a verdict on the black one. You see it and think outer space. The design team meant frozen lake. You have less than a hundred days to decide…
