How KitKat won after a chocolate heist
Marketing expert Tony Chapman joins Shane Hewitt to explain how KitKat turned a truck theft into a viral branding win by leaning into humour and cultural timing. Connect with 580 CFRA Online: Subscribe to 580 CFRA: https://bit.ly/4o8AKWp Visit the website: https://www.cfra.com/ Likes us on Facebook: https://bit.ly/47YzDm4 source